
Parmalee’s ‘Take My Name’ Goes #1 with Help From Database Marketing Campaign
Parmalee’s 2022 single “Take My Name” reached the number one spot on the country radio charts in June after receiving support from a...


HyperEDGE Methodology Yields 9x Higher Match Rate on Facebook/Instagram Test
The HyperEDGE data management platform (DMP) was put to the test in March 2021 with Facebook and Instagram Ads.