Parmalee’s ‘Take My Name’ Goes #1 with Help From Database Marketing Campaign
Parmalee’s 2022 single “Take My Name” reached the number one spot on the country radio charts in June after receiving support from a...
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The database marketing collection that provides targeted advertising to music's gatekeepers
Advertise to Music Industry Audiences
Radio Program Directors
Spotify, YouTube, Apple Music Playlisters
Social Media Influencers
Talent Buyers
Record Label Executives, A&R
Music Publication Editors
Songwriters
Publishers
Artist Managers
CMA Members
ACM Members
GMA Members
Recording Academy Voting Members
CCMA Members
Texas CMA Members
AMA Members
Performing Artists
And More
Powered by World-Class Music Industry Data
When it comes to digital marketing, we believe the best data wins. We've invested time and resources in procuring the best audience datasets for HyperEDGE™.
Much of our process for obtaining, validating, enriching, and activating our databases is entirely manual, ensuring utmost accuracy and giving us capabilities that are second to none.
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Technical Documentation/FAQ's
What is HyperEDGE? HyperEDGE is a data management platform that lets you deliver targeted content to key music industry gatekeepers via online ads. HyperValue holds a proprietary methodology for obtaining, storing, and activating specific audience segments, which gives us the exclusive ability to deliver ads to said audiences.
How exactly does it work? We upload/activate audiences from our database to a number of digital advertising platforms. All audience information is hashed and securely uploaded during this process, and adheres to the privacy restrictions of each platform.
Is HyperEDGE only for country music? No. Many of our pre-built audience segments are country-specific, due to our Nashville roots, but we can build segments for a number of other genres.
Where does the audience data come from? To maintain a competitive advantage, we do not disclose the full details about audience sourcing. However, we do disclose that our audience information is derived from a number of reputable sources and undergoes a strict verification process to ensure data accuracy at 99% confidence level.
For the savvy digital marketers out there, HyperEDGE audience data uses a people-based marketing approach with deterministic matching. No IP Addresses, no cookies, no Device ID’s, and no traditional identity graphs.
Does HyperEDGE violate data laws? No. HyperEDGE is only available in the United States and HyperValue is not a data seller. All audience data is sourced from opt-in criteria with proper privacy notices and disclosures. When activated online, audiences must meet a minimum size requirement and all data is hashed at the point of upload and thereby anonymized for online use.
What are your match rates? Our match rates are among the highest in the industry. In most cases, we see a 100% match rate on Google, Facebook, and other ad platforms.
Are there other audience segments available beyond those listed? Yes! Please reach out to us with your request at info@hypervalue.com. We are building and refining audiences every day using the HyperEDGE methodology.
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